Connor
Curfman
digital strategy
analytics & optimization
brand identity
I am a creative strategist and digital marketer.
I work primarily with brands within media and hospitality, building out digital strategies, developing identities, and finding customers who love what you do.
services
full menu or a la carte.
creative services
brand identity and strategy
art direction
graphic design
analytics
data analysis and research
conversion optimization
custom reports
digital marketing
brand audit & strategy
content creation & execution
newsletter, blog, social media
seo & optimization
cms management
brand strategy
a recipe
method
Start by dissecting one brand: locate the mission, voice, and identity.
Boil down the mission statement until you get a concentrated essence of the core of the brand and what it offers.
With each remaining piece, sprinkle in your “reduced” mission as you begin to build a consistent flavor across the brand. We’re looking for your identity to pop both narratively and aesthetically, making those new customers stop in their tracks. Don’t be afraid of spice if needed!
Now that the base of the brand is finished, begin crafting your sides. Taking the central flavor of the brand, we want to extend outward into bite-size morsels that tell your story across social platforms.
Remember - taste, taste, taste. Look at those analytics, refine based on your audience feedback and interactions, and tweak accordingly.
