Bloomberg x Intelligence Squared
"That's Debatable" is an interactive series presented by Bloomberg and Intelligence Squared. Moderated by award-winning journalist John Donvan, top experts debate a resolution in front of a live audience that selects the winner.
about
Create a unique visual identity for the show that represented both brands equally
Create a new marketing plan for promoting a broadcast show
Integrate the sponsor of the show, IBM Watson, into the promotion of the show in a unique and engaging way
challenge
Integrating elements of sponsor IBM Watson, Bloomberg’s branding, and Intelligence Squared, the design teams collaborated on an identity inclusive of the show logo, video elements, and integrated sponsor content.
solution
Thousands of votes cast per episode
Press from Fortune and other outlets covering the premiere
results
