The Fat Monk

about

The Fat Monk opened in New York City’s Upper West Side, promising a no holds barred approach to elevated gastropub dining.

challenge

As a new restaurant, one of the biggest challenges is building a report of repeat customers while still getting locals in the door every night. I was hired to handle The Fat Monk’s digital presence, and bring in new clientele.

solution

Working with the chef/owner, we curated a weekly series of specials for the menus to keep repeat customers coming in for new items.

I revamped their social strategy, creating a voice and style that reflected the playful and no fucks given attitude of the menu and restaurant.