IBM x Intelligence Squared

about

As America’s leading debate organization, Intelligence Squared was the ideal partner for IBM to debut Project Debater, the first AI system designed to debate humans on complex topics, at the THINK 2019 conference.

  • To create a unique visual identity for the event that represented both brands equally while staying in line with the larger IBM brand guidelines and the THINK 2019 conference

challenge

solution

Working with the IBM creative team, we drew out the essence of Project Debater branding, and applied it to the duality that is inherent in debate, while leaving room for common ground that Intelligence Squared strives for within each debate.

  • 1.5M views on Twitter

  • Press from CNN, Bloomberg, CNET

results